Privacy Policy

Last updated: March 2026

Veldic ("we", "our", "us") is committed to protecting the privacy of every visitor and customer. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit veldic.com (the "Site") or make a purchase from us.

We are a UK-based business and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

Information you provide directly:

Order information: name, email address, billing and shipping address, phone number, and payment details (processed securely by our payment provider — we do not store card numbers).
Account information: email address and password if you create an account.
Communications: any information you share when contacting us via our contact form or email.
Newsletter sign-up: your email address when you subscribe to our mailing list.

Information collected automatically:

Device and browsing data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on the Site.
Cookies and similar technologies: see Section 6 below.

2. How We Use Your Information

We use your personal data to:

Process and fulfil your orders, including sending shipping confirmations and updates.
Communicate with you about your order, account, or enquiry.
Send marketing emails (only with your consent — you can unsubscribe at any time).
Improve our Site, products, and customer experience.
Comply with legal obligations, including tax and accounting requirements.
Prevent fraud and protect the security of our Site.

3. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

Contract: processing necessary to fulfil your order.
Consent: marketing communications (you may withdraw consent at any time).
Legitimate interest: improving our services, Site analytics, and fraud prevention.
Legal obligation: tax, accounting, and regulatory requirements.

4. Sharing Your Information

We do not sell your personal data. We share information only with trusted third-party service providers who help us operate our business:

Shopify: our ecommerce platform, which hosts our Site and processes transactions.
Payment processors: to securely handle card payments.
Shipping carriers: to deliver your orders (e.g., Royal Mail, DPD, Evri).
Email marketing provider: to send newsletters and promotional emails.
Analytics providers: to help us understand how visitors use our Site.

We may also disclose your data where required by law or to protect our legal rights.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy. Order records are kept for a minimum of six years to comply with UK tax and accounting regulations. If you unsubscribe from marketing, we will remove your email from our mailing list promptly but may retain a record for suppression purposes.

6. Cookies

Our Site uses cookies — small text files stored on your device — to provide essential functionality (such as your shopping basket), remember your preferences, and analyse Site traffic. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain Site features.

7. Your Rights

Under UK GDPR you have the right to:

Access the personal data we hold about you.
Rectify inaccurate or incomplete data.
Erase your data (subject to legal retention requirements).
Restrict or object to certain processing.
Data portability — receive your data in a commonly used format.
Withdraw consent at any time for consent-based processing.

To exercise any of these rights, please contact us at support@veldic.com.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. Our Site uses SSL/TLS encryption to secure data transmitted between your browser and our servers. Payment data is processed through PCI-DSS-compliant payment providers.

9. International Transfers

Some of our service providers (e.g., Shopify) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Government, to protect your data.

10. Children's Privacy

Our Site and products are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.